Program
Varible.
Campaigns on the Internet are measured in one of two
ways, CPA (cost per acquisition) or CPM (cost per impression).
CPM is the traditional method.
Reporting on a CPM campaign will always include;
The number of guaranteed impressions
for the period booked, the click thru’s to the
advertisers URL and the Yield (the percentage which
determines the success of a campaign). To keep things
simple we currently use Google Analytics which allows
our clients to view specific analytical data 24/7 in
real time.
Program Static.
For the new smaller business that wants to keep control
of the costs, we have a static version that is set at
a fixed amount a month, with the option to upgrade to
the variable account at anytime.
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