In a world with over 1.6 billion Internet users – and growing – diversity, choice and competition are key to the continued success and reach of the global network.

When it comes to branding on the internet, the single most important thing is your domain name. 

In a nutshell, the web revolves around domain names and more and more businesses are coming to realize that success starts with the right address. A domain serves the same function on the web that real estate does in the real world. It is the piece of land that a website is built on and just like in the real world good land is in great demand.

There are now almost 183 million domain names registered around the world across all Top Level Domains according to the latest 2009 Domain Name Industry Brief from VeriSign.

The largest TLDs in terms of base size were .com, .cn (China), .de (Germany), .net, .org, .uk (United Kingdom), .info, .nl (Netherlands), .eu (European Union), and .biz.

In South Africa, .co.za domain names are most commonly used and have reached almost 600,000 registrations and continues to grow as internet connectivity becomes more readily available, affordable and the realization of local business catching on to the importance of having their own domain name. 

We believe there are few businesses in the world that offer a greater opportunity than domains do today. Amazingly, very few people even know the opportunity exists.